Root To Crown is a premium CBD/THC gummy line designed to align the body, mind and spirit. The brand is designed with a focus on wellness and healing, both physically and spiritually, incorporating the seven chakras. The product itself is a unique blend of nutraceuticals and complex flavors, all carefully crafted. Working with the creative director, I curated and edited a set of clips that showcase the unique ingredients and lifestyle that reinforce the brands identity. I showcased the beautiful illustrations from the package design throughout the rest of the site as well as other design elements to create a proper introduction to Root To Crown.

How very meta looking at screens on screens, check out the site live at:
www.root-to-crown.com

Role

UI Designer, Developer, Video Editor

Creative Direction

Janice Ferrante

Studio

Oblique