Cura looks to provide access to the benefits of psilocybin by cultivating an approachable product through dose consistency & education. By aligning the brand's values to match a new demographic of health conscious users, my aim is to dismantle the negative stigma associated with psychedelics and bring forward a narrative highlighting the mental health benefits.

Learn more about the brand strategy and research in my journal:
Changing Perceptions Around Psychedelics: Behind the Cura Brand Identity

Role

Copywriter, Art Director, Designer

Creative Direction

Kelly Monico

Studio

Metropolitan State University of Denver