Invirsa is an innovative medical company that has created a compound to quickly and predictively augment the body’s response to DNA damage. In order to gain new investors they needed a business to business website that highlights the benefits of the applications while distilling the science down to be quickly and easily understood. My concept is an “out-of-the-template” solution while still keeping a certain standard of medical credibility. The structure and elements allude to a cellular level science and focuses on the primary ocular application of the technology. I also developed some icon sets to better disseminate the information.

I know it’s super fun looking at pictures of screens, but while you’re on the interwebs view the live site at: www.invirsa.com

Role

UI Designer

Creative Direction

Janice Ferrante

Studio

Oblique