Azure utilizes wood from trees that were killed by Mountain Pine Beetles to create beautiful pieces of furniture. They originally approached me to help them create sales sheets to increase sales to commercial clients like hotels & coworking spaces. Upon visiting their website it was clear that I wasn’t clear they even did commercial projects, amongst other issues. After doing a user experience audit, I re-structured the sitemap, redesigned the homepage to showcase their capabilities, created a portfolio like commercial page to showcase past projects, and added a contact page. Through these small changes I created a user flow that directs potential clients to the commercial projects and on to the contact page to increase business on the commercial side.

Role

UX/UI Designer, Developer

Creative Direction

Self-Directed

Studio

Freelance