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Journal

Process work, thought process, shower thoughts. Read through my journal, I promise I’m okay with it.

Is This Bud For You?: A Look Into the Modern Brand/Consumer Relationship

Posted on Categories Mini EssaysLeave a comment on Is This Bud For You?: A Look Into the Modern Brand/Consumer Relationship

Social media has changed the way brands interact with consumers. As our relationships with brands increasingly reflect our personal ones, trust, more than ever, is key for sustained loyalty.

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Changing Perceptions Around Psychedelics: Behind the Cura Brand Identity

Posted on Categories Process WorkLeave a comment on Changing Perceptions Around Psychedelics: Behind the Cura Brand Identity

The narrative power of a well thought out brand identity can change public perception of previously stigmatized substances creating accessibility to the benefits. Here’s a little bit behind the Cura brand of psilocybin supplements.

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